| Foreword: Leon Hammer, MD |
| Preface: How I Learned to Succeed |
xi |
|
Introduction: What I Wish They Taught Us in Chinese Medicine School:
Like It or Not, You’re a Small-Business Owner!
(read excerpt)
|
xxvi |
|
Part I: The Chi (Qi) of a Successful Practice
|
| 1. |
It Starts with Attitude |
1 |
| 2. |
Compound Effect—Persistence Is Key |
6 |
| 3. |
Learn to Attract Patients |
11 |
| 4. |
Focus on Return on Investment |
16 |
| 5. |
Avoid the Destructive Entitlement Syndrome |
20 |
| 6. |
Patient-centric vs. Doctor-centric
(read excerpt)
|
24 |
| 7. |
Create Value and Profit Will Follow
(read excerpt)
|
29 |
|
Part II: Success Is Surprisingly Counterintuitive
|
| 8. |
Whatever You’ve Been Thinking, Think the Opposite |
37 |
| 9. |
Nice Guys Finish Last |
42 |
| 10. |
Free Has No Value |
45 |
| 11. |
Big Fish in a Small Pond |
50 |
| 12. |
Delegate |
54 |
| Part III: Growing Your Practice |
| 13. |
Associates |
60 |
| 14. |
Choose Your Ideal Client |
64 |
| 15. |
Bridges and Stepping-Stones |
69 |
| 16. |
Mind the Gap |
79 |
| 17. |
De Qi: Achieving Success |
87 |
| Conclusion: The World Needs More Rich Acupuncturists |
94 |
|
The Top Ten Business and Attitude Success Guides for Acupuncturists
|
95 |