Table of Contents

Foreword: Leon Hammer, MD
Preface: How I Learned to Succeed xi
Introduction: What I Wish They Taught Us in Chinese Medicine School: Like It or Not, You’re a Small-Business Owner! (read excerpt) xxvi
Part I: The Chi (Qi) of a Successful Practice
1. It Starts with Attitude 1
2. Compound Effect—Persistence Is Key 6
3. Learn to Attract Patients 11
4. Focus on Return on Investment 16
5. Avoid the Destructive Entitlement Syndrome 20
6. Patient-centric vs. Doctor-centric (read excerpt) 24
7. Create Value and Profit Will Follow (read excerpt) 29
Part II: Success Is Surprisingly Counterintuitive
8. Whatever You’ve Been Thinking, Think the Opposite 37
9. Nice Guys Finish Last 42
10. Free Has No Value 45
11. Big Fish in a Small Pond 50
12. Delegate 54
Part III: Growing Your Practice
13. Associates 60
14. Choose Your Ideal Client 64
15. Bridges and Stepping-Stones 69
16. Mind the Gap 79
17. De Qi: Achieving Success 87
Conclusion: The World Needs More Rich Acupuncturists 94
The Top Ten Business and Attitude Success Guides for Acupuncturists 95

Missing the Point Book

Why Acupuncturists Fail and What They Need to Know to Succeed
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