This little book is a treasure map for how to work your practice like a practice… a conscious, living, breathing, responsible, healing practice that sustains you and potentiates your patient’s health. Dr. Brown applies the principles on traditional East Asian medicine to business allowing for the way in which the business interaction is an essential aspect of the therapeutic interaction. This is healing.

Arya Nielsen, PhD
Author of Gua Sha text book

Lorne Brown is a successful practitioner of Chinese medicine as well as a brilliant entrepreneur. In Missing the Point he shares with us his knowledge of how to build and run a thriving clinical practice. In so doing he asks us to examine our own attitudes toward success and offers many practical insights to help the aspiring practitioner build a practice based on meaning and value. Lorne has a passion for success that is contagious and he endeavors to spread this to individual practitioners and to the profession as a whole. An ideal book for undergraduate practice management classes, aspiring graduates, and anyone wanting to improve the business end of their clinical practice.

Lonny Jarrett M.Ac.
Author of Nourishing Destiny: The Inner Tradition of Chinese Medicine

While most acupuncture schools teach their students to practice Chinese medicine well and to be compassionate and dedicated healers, few offer any in-depth training in how to create and maintain a viable business. For most acupuncturists, myself included, it’s learn as you go with many challenges along the way. Lorne Brown’s book offers a treasure trove of invaluable clues, hints and shortcuts on how to handle the business side of our lives with spirit, integrity, joy and financial success. We are fortunate that Lorne is sharing his well-tested business strategies and wisdom so that we can learn to take care of ourselves as well as our patients!

Lorie Dechar M.Ac, L.Ac.
Author of Five Spirits: Alchemical Acupuncture for Psychological and Spiritual Healing

Lorne Brown has mastered the business of Chinese medicine. He practices what he preaches, and his passion for creating a thriving, rewarding medical practice is infectious. Insightful, entertaining and practical, Missing The Point shows you how to bring this ancient art into abundant success in the modern world.

Randine Lewis, L.Ac., Ph.D.
Author of The Infertility Cure

This is the best practice advice I’ve seen, I wish I could have read it years ago! Concise, clear thinking on how to cultivate and harmonize ‘green energy’ in your practice.

Claudia Citkovitz, PhD, LAc

Read more of what colleagues in the industry have to say about the book.

Missing the Point Book

Why Acupuncturists Fail and What They Need to Know to Succeed
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